My first job after graduation was with what was then Africa's largest packaging company. While I was in the back office, what I took away with me in terms of the value of packaging in enhancing the consumer experience. When first coming across a product, you experience it with your eyes, and then you feel, smell, and only then are you vulnerable to being sold on the brand. This is of course if you are fortunate enough to still have those senses.
It is the first time I have come across a wine bottle that went for printing on the bottle rather than the traditional label. It looks very ordinary (and I am being polute). Personally, I feel it devalues the contents. It leaves Babylonstoren relying on the never judge a book by its cover mindset.
It is a risky move for Babylonstoren, but probably safe in that I think when you pick up their bottle, you are likely to be familiar with the brand. I battle with this bottle visually, but the taste of the Shiraz I did not have any trouble with whatsoever.
I think this was a 2013 (I bought it it May and drank it recentky) and while it is enjoyable today, with time I can only see upside. I can't recall how long the wine is in the new french oak barrels for, but that each batch is in a new barrel, gives the desired complexity that has purpose in your mouth, but not aggravating it at all. Hence my curiosity as to how this will be in 2017.
It was a YES from me!
Related Articles
No comments:
Post a Comment