"The Cavaliers have never won an NBA title in their 45-year franchise history. The Warriors have not won since 1975. Their combined championship drought of 85 years is the longest of any finals matchup ever..."
This is not only a battle for the two franchises to change their fortunes, the LeBron James and Steph Curry contest is an attraction. Let's not forget, that comes with a brand match up in Nike, who have just renewed their sponsorship of the game (Nike sponsor King James) and my personal favourite, the underdog, Under Armour sponsoring Steph Curry.
Hollywood does not write scripts like this, but this is why viewers are watching these games. Why The NBA Finals Are Getting Big Ratings For ABC
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