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Sunday, 4 May 2014

To Label Google+ A “ghost town” And Speculate About Its Demise Seems Premature

Few Google+ users will know who Vic Gundotra is. I would have it as a guess that even fewer critics of Google+, who have called it a ghost town, know that Vivek (Vic) Gundotra was the Senior Vice President, Social for Google. Vic Gundotra is regarded by those in the know as the champion and driver of getting Google+ to where it is today.

The stories doing the rounds with the anti Google+ camp, is with Vic Gundotra leaving Google, the end is nigh. Well, what makes the world we live in fun is that none of us have a crystal ball, and we all have different opinions as to how things will turn out given what we know today.

I do find it fascinating that having recorded 300 million monthly active users, Google+ is referred to as a Ghost Town. Even if only 10% of that is true active monthly users, that's 30 million people! If you used the same view with Twitter active users per month, twitter has less active users, and you would not dare call that application a "ghost town". Or is it that people are measuring the success of Google+ by its inability to knock Facebook off of the number one perch?

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