Pages

Saturday, 13 July 2013

McDonald's McWrap, I'm Lovin' It

McDonald's McWrap is proving that people who love fast food, want fat food. As the joke goes, "whoever took out the letter s from words fast food is very sneaky". People do not go to a fast food outlet to eat a salad. That is why salads at McDonald's do not contribute more than 3% to their revenue line. A salad is associated with healthy eating. That is why I don't understand why parents would want to serve their children meals from McDonald's. It's one thing to be ignorant, but knowing what little nutrition (if any) the food offers, why do it?

The McWrap is misleading as one would assume it is relatively healthier compared to other fast food. After all, fresh is associated with healthy and non greasy. It turns out the McWrap is less healthier than the Bic Mac. You have the same amount of cholesterol, more fat, more calories and more sodium (sodium is part of the salt that increases blood pressure).


I don't think McDonald's is claiming that the McWrap is healthier, but the perception is created by them positioning the "fresh" concept. Very sneaky indeed, I'm lovin' it 



No comments:

Post a Comment